Our expertise
What makes Channel Biomedix unique is that it integrates biomedical knowledge and international commercial experience with a deep understanding and appreciation of cultural context. Channel Innomatrix comprises a formidable combination of extensive commercial experience and international footsteps in the biomedical industry with medical, business, legal and linguistic education. Our team comprehends scientific notion, clinical implication and unique market positioning behinds products and technologies to enable successful market penetration.
Our experience ranges from fostering innovative technology to re-position mature products; from technology licensing to establish international product distribution network; from direct selling and marketing to scientific lecturing at world congresses; from consolidating international market to opening up emerging markets in the Asia Pacific region. Years of hands-on experience in diverse clinical and scientific segments and exposure to different business cultures have established our expertise in the following areas.
Our experience ranges from fostering innovative technology to re-position mature products; from technology licensing to establish international product distribution network; from direct selling and marketing to scientific lecturing at world congresses; from consolidating international market to opening up emerging markets in the Asia Pacific region. Years of hands-on experience in diverse clinical and scientific segments and exposure to different business cultures have established our expertise in the following areas.
Commercial expertise
- International distribution network development
- International sales and marketing management
- B2B contracting, negotiation and licensing
- Strategic market analysis and project management
Clinical expertise
- Scientific lecturing and presentation
- Medical marketing and education
- Distributor and end user training
Industrial expertise
- Medical devices and in vitro diagnostics
- Biotechnology and life science
- Pharmaceuticals and OTC